John Mutter, editor-in-chief, of the Shelf-Awareness newsletter announced their 3rd anniversary via the newsletter. If you aren’t familiar with the newsletter these highlights will help you become more familiar. You may sign up for the FREE newsletter and see back issues at Shelf-Awareness.com
“Yesterday marked the third anniversary of our first issue. In the past year, we’ve continued to grow, to the point that we can safely say we have a real staff…
Melissa Mueller joined Shelf Awareness late last summer fulltime in the Seattle office and is the key person for booking ads…
In addition to contributing his enlightening weekly column, Robert Gray now regularly writes many of the news items and BookTV listings and occasionally puts together whole issues and sends them out…
Jennifer M. Brown continues to cover children’s books–in addition to writing a children’s book review once a week…
Shannon McKenna Schmidt writes on a variety of bookselling issues–and her first book, co-authored with Joni Rendon, Novel Destinations: Literary Landmarks from Jane Austen’s Bath to Ernest Hemingway’s Key West (National Geographic), came out last month and was excerpted here. Congratulations!
Novel Destinations: Literary Landmarks From Jane Austen’s Bath to Ernest Hemingway’s Key West
Our CFO, Richard Jobes, has taken on ever more business and financial duties and continues to provide wise financial counsel.
Graphic designer Alex Baker is as creative as ever…
And Braden Vinroe explains the unexplainable–he gives us all kinds of indispensable computer and technical advice.
We’ve added four book reviewers, and now reviews of books on a wide range of subjects appear in almost every issue of Shelf Awareness. Many thanks to Nick DiMartino, Debra Ginsberg, Harvey Freedenberg and John McFarland, who have done excellent work and are ably managed by Marilyn Dahl. Marilyn still writes her own stylish reviews and also edits the wildly popular Book Brahmin feature.
Booksellers Jessica Stockton Bagnulo and Susan L. Weis continue to write from time to time about titles and issues in graphic novels and New Age, respectively.
We’re looking for other booksellers or librarians to cover certain areas, including sci-fi, audio, mystery and gay and lesbian.
Our readership has increased to 15,000, up 5,000 in the past year–and continues to grow. (TechnoMediaMan says ‘CONGRATS!’)
We launched the Drop-In Title database, which has proven to be an effective a tool for booksellers and librarians to learn about crash titles.
Looking ahead, Shelf-Awareness plans to “continue creating more tools to help booksellers and librarians do their jobs better and have some fun while doing it, particularly at a time when the book world becomes more challenging.”
Thanks for doing such a good job! I enjoy reading each issue. If you aren’t receiving it sign up today!

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